Minori

 

Minori

Shironuri is a relatively rare style, inspired by Japanese geishas, stage actors, and aristocratic men. Shironuri was originally inspired by the Shōwa period's (1926-1989) intense Japanese nationalism, so those who dress in shironuri oftentimes wear Shōwa era inspired military uniforms, Japanese war flags, or traditional school uniforms such as the sailor fuku or gakuran. Others go for a more goth-loli inspired look, and some go for an antique doll look.



"Classic" Shironuri fashion
featuring a gakuran
(traditional Japanese school uniform)
and carrying a Japanese flag

A few years ago, shironuri was a fairly unpopular fashion, but one woman, Minori, decided to reimagine shironuri fashion in 2009. Minori was inspired by nature and clothes herself in white, gauzy clothing with teased white wigs with flowers, moss, and branches woven into them. She looks like a forest spirit in her flowing layered dresses and stark white makeup.

Minori shared her looks as art online and by walking around in Harajuku, the fashion center of Japan, and people became enamored with her delicate looks.

Since, Shironuri fashion has boomed in popularity (while still being a relatively rare street fashion.)




Now there have been street meet-ups such as "white face monster party" in Harajuku with over 60 shironuri attending, including Minori and other popular shironuri icons.